STRUCTURE – MARKETING

STRUCTURE – MARKETING

Course Outline & Programme Structure

Pearson BTEC Level 5 Higher National Diploma in Business

Business Administrartion- Marketing

Unit credit Level
Level 4 units: 
Core unit

Mandatory

1   Business and the Business Environment 15 4
Core unit

Mandatory

2  Marketing  Essentials 15 4
Core unit

Mandatory

3 Human Resource Management 15 4
Core unit

Mandatory

4 Management and Operations 15 4
Core unit

Mandatory

5 Management Accounting 15 4
Core unit

Mandatory

6 Managing a Successful Business Project

(Pearson-set)

15 4
Optional unit 8 Business Law 15 4
Optional unit 9  Entrepreneurship and Small Business Management

 

15 4
Level 5 units:
Core unit

Mandatory

11 Research Project (Pearson-set) 30 5
Core unit

Mandatory

12 Organisational  Behaviour 15 5
Specialist unit

Mandatory

16 Product and Service Development 15 5
Specialist unit

Mandatory

17  Integrated Marketing Communications 15 5
Specialist unit

Mandatory

18 Digital Marketing 15 5
Optional unit  40 International Marketing 15 5
Optional unit 41 Brand Management 15 5
Total Credits 240