CREATIVE MEDIA PRODUCTION (JOURNALISM)

Course Outline & Programme Structure

If you are interested in informing, educating and enjoying the wide public, a career in journalism suits you best. From learning webcast techniques, setting the magazine’s format, creating video reports to the latest news writing skills, you’ll learn how to make the most of today’s 24-hour current culture of the news.

Level 4 Higher National Certificate in Creative Media Production (Journalism) Unit credit Level Description
Core Unit 1 Individual Project (Pearson-set) 15
4
The main purpose of this unit is to provide students with the opportunity to discover personal strengths and inform independent practice within the creative media production industry. This unit is designed to apply creative practice in response to a theme and topics set by Pearson. Identifying appropriate information and analysing this to formulate clear solutions is required to underpin many of the processes that inform creative practice.
Mandatory
Core Unit 2 Creative Media Industry 15
4
Creative media production exists within the broader context of the creative Industries . By developing a broad contextual understanding of the industry, business practices, and specific skills, students will be able to situate their own work and skills within the specific industries and the wider sector. Topics covered in the unit include: the creative industry sector, creative media production fields, sector economics, company types, roles within creative media production, relationships between creative media production companies.
Mandatory
Core Unit  3 Professional Practice 15 4
The aim of this unit is to support students in developing their reflective practice and defining areas for personal professional development; in the context of a growing awareness of the broad scope of creative media production. Students will define and implement personal professional development plans; through an investigation of the skills necessary to successfully pursue a career in the creative industries
Mandatory
Specialist Unit 10 Journalism Practices 15 4
Journalists need to ensure that the words they use and the way they use them are clear and effective in communicating with the target audience. Their stories must also follow the practices recognised in industry as essential to grammar, law and ethics. This unit aims to develop students’ abilities t to gather information from both primary and secondary sources and produce understandable and accurate stories which will enable them to work in the journalism industry.
Mandatory
Specialist Unit 11 Journalism & Society 15 4
Journalists work in complex social, political and legal contexts and, in order to be successful, need to have a firm grasp of these contexts. Throughout this unit, students will explore the relationship between journalism and society, and the social and institutional contexts within which journalist are expected to work. Students will consider a range of institutions that produce journalistic content across a range of platforms, both traditional and digital. Students will gain an understanding of the different legal and ethical constraints hat journalists work within.
Mandatory
Specialist Unit 12 Digital Page Production 15 4
Effective and professional page design are essential factors in ensuring many media products get their messages across to their audiences. Traditional print and online page production skills are merging as digital techniques utilise a range of design and layout processes. This unit introduces the key concepts behind the visual, aesthetic and experimental elements of traditional and digital page production, as well as the focus on juxtaposition between text and image. On successful completion of this unit, students will be able to apply digital page production techniques to produce examples of traditional print and online pages.
Mandatory
Optional Unit 28 Investigative Journalism 15
4
The internet has become a strong tool in modern digital journalism. This unit introduces the key concepts of primary and secondary research methods as they apply to investigative digital journalism. There is also a strong focus on how to cultivate sources, check information, and present findings which will inform, educate and entertain target audiences. Topics include: interview techniques, use of data journalism, traditional primary and secondary sources, legal and ethical considerations, and effective presentation of the final outcomes.
Optional Unit  32 Interview & Presentation Techniques 15 4
Interviewing and presenting are key formats for the gathering and distribution of information across a wide range of media. For film and television, the set-up and recording of an interview requires specific skills in camera-work, as well as structuring the dialogue. The ability tointerview people using the right questions, tone of voice, body language and knowledge, requires skill and experience. Similarly, the skills required to present information are critical to almost every professional context. For journalists, the ability to present to camera or audio is essential for the relaying of news and editorial content. The camera set-up, lighting and recording of a presentation for broadcast all play an essential role in setting the tone of the presentation.
Level 5 Creative Media Production (Journalism) Unit credit Level Description
Core Unit  36 Collaborative Project (Pearson-set) 15 5
This unit is designed to develop interdisciplinary collaboration and creative engagement following a Pearson-set theme. The unit focuses upon the students’ engagement with the wider community and provides a platform to explore collaborative working practices within creative media production. Students will have the opportunity to work in small groups, work with external partners or collaborate as an entire cohort to undertake creative media production work as part of a shared experience.
Mandatory
Core Unit  3 Personal Professional Development 15
5
An essential aspect of professional practice is in-depth objective analysis of one’s own strengths and weaknesses. This, combined with a clear strategy for presenting one’s skills and abilities to potential employers or clients, is critical to future success. The aim of this unit is to support students in making the transition from study to employment or freelance work students will now apply their skills and knowledge to the development of a strategy for their future career, whether in employment or self-employed. Topics included within this unit are: career plans, curriculum vitae (CV) writing, interview skills, self-promotional material, legal frameworks, business planning and social and professional networks.
Mandatory
Specialist Unit 85 Advanced Journalism Studies 30 5
The treatment of stories and editorial judgement have also developed as journalists seek to communicate material relating to a single story across a range of media platforms such as traditional print, broadcast (audio and moving image), online and social media. Students will develop an awareness of the importance and significance of a multi-vocational and cross-platform approach to the coverage of material in a digital age. Students will also consider how digital journalism has created the need for global perspective
Mandatory
Optional Unit 57  Specialist Journalism 15 5
Open any newspaper or magazine, visit the website for any news outlet or magazine publisher, and you will quickly see the wide variety of topics that cater to the public appetite for specialist information and news. Whether in food, sports, science, technology, the arts or many other subjects, the skills required to research and communicate specialist information requires both highly specific subject knowledge and the ability to translate this into content that may appeal to a specialist and non-specialist audience. Through this unit, students will explore the research, writing and presentation skills necessary to produce content (for different media formats) related to a selected specialist subject area.
Optional Unit 72 News & Editorial 15 5
Through this unit, students will consider the question of what constitutes news, exploring how technological developments have influenced and shaped the practice of news gathering. Students will also develop an awareness of how the internet, and especially the various formats of social media, have re-defined the concept of editorial expression. By developing news and editorial content, students will develop skills and knowledge associated with the application of best-practice approaches to research and content creation. Students will further evaluate the role that citizen journalism may play in defining and informing the way that journalism is developed and consumed.
Optional Unit 62 Business Practices for Creative Media Production 15 5
This unit explores the diverse business practices associated with creative media, across different areas of specialisation. Students will develop an awareness of how to present a robust business proposal for a product or service within creative media production. Topics included in this unit are: freelance opportunities for business, personal management, licensing, contracts and administration, small business administration, financial cycles and source documents, resource and financial management, small business sources of finance, types of business, organisation of small businesses, business plans and business testing, and evaluation methods. On successful completion of this unit, students will be able to assess the opportunities for working freelance or as part of a team within the media sector.
Optional Unit 68 Narrative 15 5
Narrative is vital to the process of communication. It provides a framework to promote understanding and helps engage and maintain audience interest in a subject. Students will research traditional storytelling techniques and narrative structures as well as narrative approaches that exploit the potential of new technologies. On successful completion of this unit, students will be able to describe how to develop narrative for a specific media product, plan and produce materials that convey narrative, and evaluate the effectiveness of the narrative they have created.